Every year, the group spends several billion dollars on research and development. The company was the first to introduce diesel engines, fuel injection and anti-lock brakes. The Mercedes Group is also a pioneer in innovation.It is particularly strong and offers a high level of cash flow, which enables it to make regular strategic investments. Another strength of the company is its financial position.First of all, the Mercedes group currently enjoys a very strong brand image and leading status in the premium car sector.Let's start by listing the main strengths of this group: The Mercedes share has a number of advantages and disadvantages which correspond to the strengths and weaknesses of this company and which we propose to explore in detail here. It is also interesting to know the geographical distribution of the revenues of the Mercedes group, which currently generates 16.4% of its turnover in Germany, 25.3% in the rest of Europe, 24.5% in the United States, 3.3% in North America, 13.8% in China, 12.1% in Asia and 4.6% in the rest of the world. The remaining 16.7% of turnover comes from financial services, including financing and insurance.The company sold more than 2.8 million vehicles per year, with 2.5 million passenger cars and light commercial vehicles under the Mercedes-Benz, Smart and Maybach brands as well as 378,518 units of heavy commercial vehicles under the Mercedes-Benz, Fuso, Freightliner, BharatBenz and Setra brands. Vehicle sales represent the largest part of the group's business with 83.3% of turnover.To better understand the group's activities, they can be divided into different divisions according to the share of turnover they generate, as follows More specifically, Mercedes is currently one of the world's leading car manufacturers. Mercedes Benz AG, formerly known as Daimler AG, is a German company specialising in the automotive sector. Here is a complete overview of the company and its revenue sources. In order to effectively anticipate future changes in the Mercedes share price, it is essential to know this company well.
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